Social Media Strategist at Standard Group

Job Description

Description



The Standard group comprises The Standard newspapers, The Nairobian, KTN, KTN News, Radio Maisha, Standard Digital and Think Outdoor Services. The Group is looking for a qualified, experienced and self- motivated individual to fill the position of Occupational Safety and Health Officer.


OVERALL PURPOSE OF THE JOB


Responsible for writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram. Optimizing social media posts (language, tone and message) based on our target audience’s behaviors


Key Accountabilities

Apply advertising techniques to boost brand awareness through leveraging new monetization efforts around digital

Create and publish original, informative and appealing high quality content for the Groups’ website and Social Media pages

Track and report on social media insights (traffic, engagement, shares, conversion rates)

Optimize social media posts (language, tone, message) based on our target audience’s behaviors

Monitor SEO and user engagement and suggest content optimization

Stay up-to-date with new digital technologies and social media best practices

PERSON SPECIFICATIONS

Academic and Professional Qualifications

Bachelor’s Degree or Diploma in Business Communication or a related field from a recognized institution


Experience


2+ years relevant work experience in a similar field


SKILLS AND OTHER ATTRIBUTES


Hands on experience using social media for brand awareness

Excellent multitasking skills

Strong presentation, written and verbal communication skills

Strong analytical, negotiation and problem-solving skills

Passionate, positive attitude, ambitious, self-driven, organized, decisive and assertive
 
 
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